Employee priorities have changed; so have talent strategies

The Great Resignation has brought about a significant shift in employees’ perspectives on their jobs, with a strong focus on work-life quality, flexibility, and well-being. In an insightful interview with Maria Zhang, Senior Director of Human Resources at Juniper Networks, the evolving employee expectations and the need for companies to adapt their value propositions are discussed.

1. Employee Expectations: The pandemic has demonstrated that remote work can be productive, leading to employees embracing hybrid work arrangements. A considerable 56% of employees in the Asia Pacific region prefer flexible office and remote work options. Companies are now expected to foster well-being-focused working cultures, and a growing number of Millennials (40%) prioritize firms with strong environmental initiatives, making sustainability a crucial aspect of business objectives.

2. Mega-Social & Culture Trends: Employees expect their employers to take a leading role in addressing critical issues like diversity and sustainability. As Millennials and Generation Z become the next generation of employees, they hold companies accountable for their social and environmental responsibilities. Global corporations are making sustainability commitments to ensure a sustainable future for their employees, customers, and partners.

3. Employee Value Proposition (EVP): Traditionally, EVPs describe the company’s unique characteristics and values to potential employees. However, in today’s landscape, EVPs should be tailored to existing employees. Offering flexibility, hybrid work arrangements, platforms for personal growth, better collaboration tools, and workplace affinity networks are some effective ways to enhance the EVP. Employee benefits programs are also evolving, becoming more digitized and cloud-based for global accessibility.

4. Flexible Model for Existing and New Employees: To succeed in a hybrid work environment, companies must strike a balance between employee demands and preferences. Implementing “collaboration days” can facilitate the safe reopening of offices. Companies should prioritize open communication and consistency when it comes to flexible work arrangements, demonstrating genuine care for employee health and safety.

5. Role of HR: Human Resources plays a critical role in making talent a top priority for the company. With remote work, digitization, and resource reallocation becoming essential concerns, HR must support leaders in reevaluating the organization’s future.